There's a lot to unpack when it comes to buying toilet paper. Softness, length, design, cost, sustainability, charity. How do you know if you're onto a good thing – for your wallet and your bum? We're pretty proud of how we measure up against other brands. Check out the stats for yourself. 👇
| Loo & Behold | Who Gives A Crap | Naked Paper | Andrex | Cushelle | |
|---|---|---|---|---|---|
| Material |
Bamboo
|
Bamboo
|
Bamboo
|
Made from trees
|
Made from trees
|
| Cost per 100 sheets |
from £0.25*
|
from £0.27*
|
from £0.26**
|
from £0.35***
|
from £0.31***
|
| Sheets per roll* |
400
|
370
|
320
|
150-200
|
170-180
|
| Presentation case |
|
|
|
|
|
| £1 per case to UK Children's Charity |
|
|
|
|
|
*All sheets per roll are calculated on a Standard roll per brand. Price for Loo and Behold subscription rolls accurate as of 7th July 2026.
*Comparisons taken from Who Gives A Crap website 7 July 2026.
**Price for 48 box of Bamboo Toilet Paper
***Competitor price comparison with 48 or 45 Box
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